Choose Natural, Choose Moonwake
Moonwake represents the harmony of nature and beauty. Just as the moon’s reflection on water is serene and pure, Moonwake Skincare aims to create products that bring clarity, calmness, and natural radiance to your skin. The name embodies the brand's commitment to natural ingredients and the timeless beauty found in nature’s simplicity.
At Moonwake, we believe in the powers of plants & herbs. Studies have helped us understand the science behind the well being they bring to us. Natural ingredients are kind to us and to our surroundings. They are sustainable, renewable and do not cause bio accumulation. Every jar at our studio is a concoction of Natural ingredients that have been handcrafted using fresh produces. Our goal lies in not just providing you with a skin loving product but to give you a chance to kindle a connection with your skin; to help you feel joy and invoke a sense of tranquillity and respite through caring for your skin and giving it the attention it deserves.
While we are a brand with Natural products, at the same time, we do not want to denigrate other products which have undergone meticulous work and research as well. Every skin type is unique and what works for one may not work for someone else. We encourage everyone to educate themselves by going through the labels, knowing about the ingredients, their benefits & effects on the skin and arrive a decision about the product.
Most Indie brands develop out of a conscious decision to be driven apart from monetary. Our core values drive us to be transparent and enlist all the ingredients on each of our products. We want you to know what is going on your skin.
We carefully select ingredients for our products, ensuring they align with our ethos of using natural, sustainable resources. Sourced meticulously & reponsibly, our ingredients are simple, biodegradable, preventing bioaccumulation and reducing environmental impact. We prioritize indigenous materials, honoring nature's wisdom and supporting local ecosystems.
The beauty of our formulae lies in their versatility and adaptability. The powder formulae gives the user the freedom to combine it with a solvent of their choice depending on the skin type, weather and ease of availability of resources. They can be customized in a number of ways giving you a new end product, every single time.
No cheap fillers. No toxins. No synthetic chemicals or preservatives. No colouring pigments to enhance the look of the product. Our focus is on the purity of ingredients, which is why the colors of our products reflect the natural hues of their components. We never use artificial colors to enhance their appearance, staying true to what nature provides. Only the freshest and purest cococtions that complement each other, bottled in a jar to alleviate the feeling of self-indulgence.
With packaging as the second most focus area, we opt for reusable and recyclable materials. With a significant emphasis on glass packaging that’s not only durable but aesthetically pleasing and is also endlessly upcyclable for creative and practical uses. To promote a circular economy, we offer a refund on returned packaging, ensuring it’s responsibly reused or recycled. Together, we can close the loop and give packaging a second life—because every step towards sustainability counts, and your support helps make it possible.
By choosing unbleached brown paper packaging and paper tapes, we prioritize eco-consciousness. While it may not be as visually striking, this choice ensures that our packaging is biodegradable and compostable. Packaging often ends up discarded, so we want to make that when it is thrown away, it, at least turns back into soil. This small, we believe would inspire others to rethink packaging choices for a greener future. Together, let’s choose the earth over aesthetics—because every conscious choice makes a difference.
Moonwake was founded by Aakriti Jalan Dhanawat, inspired by her upbringing in North-East India, where self-care involved natural remedies like oil massages and ubtans. Her passion for colorful, fragrant skincare deepened after moving to Nepal, where she grew closer to nature. As she learned about harmful synthetic chemicals in skincare, her hobby evolved into a mission to create safe, eco-friendly products. She pursued a UK-based program in Natural Skincare and launched Moonwake to share her values of well-being and environmental care.